First Launch

Reaching for the stars

FIRST LAUNCH

AnimationBrandingIllustrationStrategyWeb

FIRST is on a mission to get children ages 6-18 involved in STEM and STEM related elds. Every year FIRST holds a tournament comprising of four different competitions. Each competition presents a new challenge that requires teamwork, communication and STEM principles. Oh, and robots, too.

For 2019 Ocupop proposed developing a cohesive theme that would work across all four competitions—something that hadn’t been done in previous years.

Season Branding

For 2019 we proposed developing a cohesive theme that would neatly connect all four programs / age groups—something that hadn’t been done in previous years.

Animation

We created a series of animations that teased just enough program details to get kids psyched about the upcoming season.

Promotional Website

Launch Microsite was designed to set the tone for the upcoming season…meant to get students, coaches, and potential sponsors stoked for the awesome possibilities on the horizon.