Burton Learn To Ride

Learn to ride? More like learn to rip.

Burton Snowboards

StrategyBrandingWeb

Standing sideways since 1977, Burton IS snowboarding in many ways. Learn to Ride — formerly Experience Snowboarding — is a program initiated by Burton in partnership with various resorts all over the world to provide comprehensive learning experiences for riders of every age and ability. From toddlers to first-timers, retirees to park rats, Learn to Ride is a fun, empowering, and exciting program that allow riders, shops and resorts to take their snowboard experience to the next level.

Identity

Learn to Ride isn’t just kids and beginners— every element of the initiative (and the brand) is designed to encourage and enable improvement at all levels of riding. To this end, Ocupop also established the augmented brand of Burton Learn To Ride+ for more advanced programs, products, and places.