We built this identity to both fit within the current branding of IRC with a nod to the bold black arrow within the yellow rectangle and to stand alone, exemplifying the essence of what the Airbel Center represents: human-centered and research led solutions. The hand-rendered, tribal inspired mono line logo represents four arrows coming together leading to an optimal solution contributing to helping the world in profound ways.
Airbel: International Rescue Committee
Our goal was to create a compelling web presence for the Airbel Center, IRC’s Innovation lab— The group that brings together multidisciplinary teams of experts to develop life-changing, highly scalable solutions that meet the needs of people affected by conflict and crisis.
The Airbel website clearly stepped away from the norm with unique layouts and features for the end-user. Many of the elements from the new brand were showcased to add visual appeal and complement the content. We worked closely with the client to create a custom content management tool to match their unique needs. This is the first step in an evolving web app that we are truly honoured to be a part of.
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