Copy writing is generally something that we do as a value-added service of sorts…that is, most marketing and design projects necessitate at least some advertising copy. From headlines to mission statements, we tend to fold our writing services into the execution of some greater marketing initiative – whether it be a catalog, a poster, a website or a trade show booth. But every once in a while an opportunity comes along where there is nothing else to fold the writing into, the project is the copy…and well, yeah, we do that too. Most recently, the great people at Trek Travel hired OCUPOP to re-write and optimize all of their web copy as well as compose the content for their beautiful printed catalogs. Order one up today – but be warned, once it arrives, time wasted day-dreaming may increase exponentially.