Sprout

Early in their development process, Hawaii-based Sprout Inc. hired Ocupop to design their corporate ID and provide some much needed design and development support as they ramped up for some very high profile product launches and demonstrations…

Simple means to sophisticated results – SproutBuilder™ is an intuitive web platform for designing, building, and publishing rich media widgets. With an integrated suite of Flash-based templating, editing, assembly, and content management features, SproutBuilder™ is a supremely adaptable application appropriate for amateurs and professionals alike. So, whether you are a musician promoting your first album or a politician launching a multi-faceted campaign, or anyone in between, Sprout is a great tool for getting your message out on the web.

A winning combination of fantastic product design, optimized user experience and solid brand direction has resulted in major successes at DEMO and the Adobe Engage event as well as tons of positive buzz on ReadWriteWeb, Technorati, ZDNet and TechCrunch to name a few.

Disciplines: Brand Strategy, Identity, Web Design

Sprout

Concept Board highlighting many of the key concepts, core values and visual cues behind the Sprout/Sproutbuilder brand. Hawaiian, Widgets, Universal, Available, Accessible, Growth, Creative Catalyst, etc. Early ID concepts presented in black and white to avoid inevitable color bias. This concept is the obligatory Hawaiian wave shape effort...with subtle integration of an S letterform and a less than cliche abstraction of the ubiquitous tube. Wave shape taken to the next level with integration of both the organic and inorganic elements of the 'Sprout' namesake. A wave, a tree, a flower, a gear - widgets from Hawaii to you with love. We know, too close to BP, but oftentimes explorations of the obvious lead to the sublime...just watch and you'll see this evolve in time. A popular direction on the leading edge of web idenities, the beaker speaks to the advanced functionality of Sprout's products; the intermeshing gears highlight Sprout's interoperability and integration across platforms and partners; lastly, the flourishing flora is representative of the creative laboratory Sprout has created within the Sproutbuilder application. Simple exploration of leaves and gears along with some custom letterforms. Remember that bit about explorations into the obvious? There might be something to this one... Second round...explorations in color. Second round...explorations in color. Second round...explorations in color. Second round...explorations in color. Starting to come together. Final Round - The strongest mark/wordmark combination refined and reworked for balance of geometry and impact. This elegant solution conveys the cultural and technoligical heritage of the brand while simultaneously communicating the catalytic potential in the company's marquee product...all in one color! When the situation dictates, the depth and richness of the subtle accents (acheived in only two printed colors) give the logo a voice harmonious with its time and place. Placing the logo surely at the top of the web 2.0 heap, these secondary shapes and soft highlights add to the vitality and integration of the form while avoiding the era's ubiquity of style. Two-sided business cards...just in time for the big DEMO launch! Early in the Beta stage of the application development, Ocupop provided proposed aesthetic direction and some back-end support for Sprout's web presence. This is an example of an early web comp. Early in the Beta stage of the application development, Ocupop provided proposed aesthetic direction and some back-end support for Sprout's web presence. This is an example of an early web comp Buttons, Stickers, Business Cards, etc. designed for DEMO, HOW, AdTech, etc. Die cut stickers designed and manufactured for the development teams' laptops.