Ringmark

Presented to Ocupop under an entirely different (code) name, Ringmark is a web-based test suite developed by Facebook that measures how well a mobile browser supports the capabilities that modern mobile web apps require. Ringmark tests are based upon specifications identified and prioritized by their authors as being important for modern mobile applications. The specifications are arranged into groups of features called ‘rings’, and the higher the ring, the more challenging the tests within it.

Ringmark is an independent classification standard developed by Facebook and Bocoup, and now as part of a community group at W3C, the effort is supported by top device manufacturers, mobile phone carriers, browser vendors, and developers worldwide.

Ocupop named the test suite, developed the identity, and advised on the mobile test UI.

Visit http://rng.io for more.

Disciplines: Brand Strategy, Naming, Identity, Web Design

Ringmark

Aimed squarely at advancing the capabilities of the various mobile web browsers, the name and identity needed to fit into the existing lexicon - both visually and linguistically. Lab tests, acid tests, test tubes; rings, ringers, and ringtones; scores, marks, and grades; all these elements played a role in developing the moniker and subsequent logo.Once the name 'Ringmark' had been established, the phrase 'take out your number two pencil...' dominated early thoughts of test taking. Though interesting concepts, with several intriguing elements, the explorations here don't scream 'mobile' as clearly as we knew was vital.Once the name 'Ringmark' had been established, the phrase 'take out your number two pencil...' dominated early thoughts of test taking. Though interesting concepts, with several intriguing elements, the explorations here don't scream 'mobile' as clearly as we knew was vital.Looking at the pencil from a totally different angle, while simultaneously aiming for the gold star.Abstracting the hexagonal form of the pencil and bringing more 'rings' into the fray we devised some very interesting, though too abstract, logo ideas.Internally, conversations kept circling back to the symbol for mobile signal strength. A symbol not only instantly recognizable as related to mobile, but also a mark of a device's performance and an abstraction of a bar graph.Also, the three-bar mobile signal strength form stands as an abstracted M letterform.Looking at the negative space above...An abstracted R letterform!In very simple, iconic terms, a R.M. - Ringmark - monogram.Taking this concept and massaging it a bit, we were able to create a more fluid, elegant implementation.Refining further, we were able to not only more clearly convey the lower-case R letterform, but also very subtly integrate a flame in the center of the mark - reminiscent of the lab test Bunsen burners on the concept boards.Clean, clear, authoritative. Ringmark establishes the benchmark sure to drive a mobile revolution.Clean, clear, authoritative. Ringmark establishes the benchmark sure to drive a mobile revolution.Product packaging labelsThe test suite running on phones in the wild.Slide from Mobile World Congress 2012 in Barcelona. Facebook CTO Bret Taylor announcing the fruits of our collective labors.