The New Game Conference in San Francicso is an opportunity for game designers and developers to harness the power of HTML5 and take their games to the next level. Ocupop’s work for the event ran the table, beginning with the gritty token-inspired logo pulled straight from an arcade floor. The textured, two-sided mark looks the part for serious fun and games business, and makes its impression on t-shits, stickers and more.
The event signage and web site all live in a world of game designer concept art, with hand drawn illustrations that reference some of the golden era of arcade games as well as some more modern classics. Event participants are greeted by a giant spaceship on the convention hall doors as they walk into a game-driven world. To complete the immersive experience, the vertically-scrolling web site incorporates a multi-layered background that moves in parallax behind the illustrations like a classic 2-D video game.
What are you waiting for? Put your token up and get your New Game on!
Visit http://ocupopdev.com/newgame/ for more.