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Naming

Though we’ll never reveal our secrets as to how, we’ve helped dozens of companies develop meaningful and memorable names for themselves and their products…you didn’t hear it here, but Michael certainly seems to have a lot of robot books laying around – think that might have something to do with the success?

Case Studies in Naming

IRIS Fine Yarns

IRIS Fine Yarns

Acquired in 2004, ‘Jane’s Knitting Hutch’ sat comfortably at the center of the Midwest’s fiber arts community. With such a foothold, new ownership struggled with the prospect of a name change and through it all, Ocupop provided invaluable physical and emotional support. After multiple rounds of market research, brainstorming and concept justification coupled with a bit of tough love Iris was born.
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Moore & Associates

Moore & Associates

Though the name doesn’t seem all that exciting, oftentimes it is in our ability to say ‘NO’ to our clients that we provide them with the most value. Twenty-five years of penetration into a very specific market made the decision simple enough, but only after frankly discussing the pitfalls of eschewing the recognition of the founder’s name for the romance of change for change’s sake.
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Trek Travel

Trek Travel

From facilitating trans-continental brainstorming sessions to distilling core brand values and message strategy, Ocupop has proven time and again to be a flexible, objective and candid resource for this remarkable group of adventurers. Specifically Ocupop has helped to describe countless products and promotions as well as naming Trek Travel Connections Club.
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Weld Creative

Weld Creative

With a unique cache of talent in print and web, video and rich media, marketing and advertising, Weld bridges disciplines, materials, processes and principles to deliver messages that connect. Ocupop helped transition the company from IQ Media to Weld Creative, providing the name, the strategy and the copy to make the transition a reality.
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