Jeff Hamlett

Born and raised in a John Cougar-esque Midwestern town, Jeff grew up always being a little left of the dial. Discovering skateboarding and snowboarding at an early age opened up a world of graphics, art, music, fashion, and (un)popular culture that would eventually guide him to where he is today.

He began his education in Fine Art, and upon discovering the Macintosh and World Wide Web, shifted to a degree in Visual Communications.

Before forming OCUPOP, he spent 7 years working at a full-time position doing web-based projects and caring for Mac-based technology for the Offices of Publications and Communications at the University of Wisconsin-Madison while managing numerous freelance projects.

A passion for building and maintaining a better internet through use of smart, accessible design and technology keeps him current on all of the latest acronyms that make up the World Wide Web.

When people ask Jeff what he wanted to do when he grew up he can answer “OCUPOP”. And that feels pretty damn good.