IRIS Fine Yarns

KNITTING IS NOT JUST FOR YOUR GRANDMA ANY MORE.

Taking this project on initially as a referral from a close friend, it quickly evolved into an eye-openning challenge in the rapidly evolving, highly competitive, and alarmingly contemporary knitting world.

If you are ever in Appleton, WI, stop in and you will see what we are talking about…Great shop, Great people, Great Project.

Visit http://irisfineyarns.com for more.

Disciplines: Brand Strategy, Naming, Identity, Marketing & Advertising, Web Design

IRIS Fine Yarns

An identity that honors centuries-old tradition while speaking to Knitting's highly contemporary present, the 'woven' Iris mark is a classy, clean, one color solution to a somewhat complex design problem...and it looks really good on mouse-pads and coffee mugs. Laminated, two-part cards turned out beautifully - Embossed Eames paper on one side, satin finish on the other - mmmmmm.  Trust us, Jim at Rex Mills Printing in Minneapolis knows his stuff. Envelopes, Post cards, Letterhead. Name change announcement...Big ups to Jane's Knitting Hutch, you'll always have a place in our hearts - pour a glass for my homies! Bonus Card and Gift Certificate The first iteration of the Iris website is a simple, yet effective marketing tool for the owner and her employees.  Offering class schedules, mailing list registration as well as store info and details regarding special events. The first iteration of the Iris website is a simple, yet effective marketing tool for the owner and her employees.  Offering class schedules, mailing list registration as well as store info and details regarding special events.