Semantics is all about order, labeling, and clear, closely adhered-to hierarchies. This symbol leverages the clearest metaphor for ranking and rigor across all cultures — military uniform design. Additionally, the semantics icon pays homage to the semantic web logo in the use of three chevrons, mirroring the representation of the triplet of the RDF model that the Semantic Web Logo evokes with its three-color cube.
The most nascent class of HTML5 technology, Device Access includes geolocation, device orientation, voice input, and eventually webcam control and USB access — generally speaking, it’s about controlling the device through the browser. The icon represents either a pair of goggles or a device equipped with antennae, either serving as metaphors for the connectivity and by-proxy control this new technology will provide.
Offline & Storage
The icon for one of the most exciting features for web apps in HTML5 — offline and local storage capabilities — finds representation in the platen, spindle and actuator arm of a traditional hard drive.
Communication and control between browser and server represented by a plug inserted into a socket. Additionally, this icon includes a subtle W form in reverence to WebSockets.
Director’s clapboard with widescreen rectangle inside representing the standard aspect ratio of most web videos.
3D, Graphics, & Effects
A three-dimensional cube with subtle Escherian cues evokes the enhanced visual display and manipulation capabilities in HTML5.
Performance & Integration
This class focuses on technology that improves user-facing performance. This happens both in the foreground and background—represented by the stacked gears, cleanly integrated and meshing smoothly with each other.
In the mold of the HTML5 ‘5,’ a stylized 3 represents the latest and greatest web design has to offer.
The organization that vows to lead the Web to its full potential came to us and said, ‘I think we need to design a logo for HTML5.’ Once we’d privately and profanely expressed our excitement, we didn’t wait for them to ask twice.
We were honored to collaborate with the W3C and several prominent HTML advocates in creating the logo for HTML5. Such a unique and potentially important project is once in a lifetime opportunity — the context of universal adoption and unfettered usage was like no other design challenge we’ve faced. We are exceedingly proud of the solutions generated and the level of design integrity maintained throughout. The W3C staff was truly incredible in their commitment to a reasoned, informed design process and dutifully sought to keep its Membership informed about the project.
You can read the announcement at w3.org or read on to get a peak behind the scenes on this project.
Visit http://w3.org/html/logo for more.
The HTLML5 logo goes beyond simply representing the HTML5 spec to embody the technology, and the open web movement, at its core. This starts with standardization — the logo and its progeny follow very strict geometric rules providing an incredibly adaptable yet stable and stylish identity. As you’ve hopefully seen out on the web, the logo, the icons, the colors and the type all work, and work well, in nearly every imaginable context (and probably contexts beyond our imaginations). From favicons to billboards, this mark was designed to hold together in the face any manipulation. Through simple adjustment of hue, the logo conveys incredible depth and dimension without dated or awkward flourishes. With just two shades of orange and two shades of gray, the standard logo offers a thoroughly refined and assuredly lasting visual impact. The container for the logo is shaped as a badge, implying both the formality and respect an undertaking of this magnitude demands, but also as a homage to the progressive community that proudly, and relentlessly, ushers in the future of web technologies. Simultaneously a badge of honor and a coat of arms, this crest represents the spirit and substance of the open web platform and the forward thinking community making it a reality.
Formal and fun, forward and fully evolved, this HTML5 logo is imminently extensible yet refreshingly complete — the W3C encourages you to use it as-is or build on it to make it even better. Just like the technology it lives amidst, setting a common and comprehensive baseline is just the beginning.
Why orange? Orange is a very hot, fast, and striking color, but not nearly as intimidating or aggressive as red. Orange implies excitement, yet with undertones of caution. Orange grabs your attention, but doesn’t scream for it. In Chinese color theory, orange is the color of organization. In medieval heraldry, orange was symbolic of strength and endurance. Sexy with a safety net, organized, powerful and lasting. HTML5, this logo, and orange go quite well together.