Ocupop

Ocupop
Ocupop

What Mess?

We're currently redesigning our site, so instead of annoying you with a perpetual "Coming Soon" banner, we've assembled some simple and direct answers to the first few questions that seem to be on anyone's mind when introduced to the OCUPOP. Check them out, and check back in a bit...please?

Ocu-What?

OCUPOP is what the industry-types would call a boutique agency...We are, simply speaking, two people, Jeff Hamlett and Michael Nieling. Between our two principals and a select set of trusted sub-contractors and interns, we offer everything from brand strategy and identity systems, to printed and digital collateral, to environments, interiors, and consumer products for clients of nearly any scale.

Our size affords us the agility to adapt to clients' individual circumstances, while our experience, ingenuity, and unwillingness to sleep assures insightful, holistic, sustainable solutions in all variety of creative capacities.

OCUPOP: Ocu - eye, pertaining to sight: Pop - Popular Culture...easy to say, easy to spell (and the dot com url was still available in 2003). So there you go, answers number one and two to "OCUPOP, what is that?"

Read more about what OCUPOP is and what we do...

Ocu-Why?

Why work with us? Well, because you'll actually be working WITH us, that's one huge reason why. No account planners, no middle men, no slick sales-sters, and none of the overhead that goes along with 'em! We interface directly with decision makers and fanatically pursue perfection in planning, execution, and implementation. Projects are completed quickly and efficiently, and with refreshing candor and commitment...always aspiring to the ideal that we work WITH you, not for you.

Ocu-Who?

We have worked with clients of every imaginable size, with budgets from meager to massive, but above all else, we try to provide insightful, powerful, and sustainable design and marketing solutions that resonate with our clients and their customers. We've worked with mega-brands like Burton, Trek, and Puma, and at the same time have built countless long-standing relationships with boutique brands in industries ranging from finance to plush toys.

Below are a few examples that we hope illustrate the scale and scope of our aptitude and experience...and if these five Case Studies aren't enough, there are plenty more in the list at the right.

Fox Tax Service

An uncommonly cool accounting firm focused on artists, musicians and creative small businesses, Fox Tax has grown from start-up to 2000 clients strong in just four years.
OCUPOP has been there every step of the way.
Read More...

Burton Snowboards

Models of extensible and adaptable design, Burton's showrooms mix and morph from concept shop to conference center to office space to nightclub gallery.
OCUPOP-designed for all occasions!
Read More...

Iris Fine Yarns

Perfect example of small client, big results.
Strategy, Identity, Art Direction, Signage, Web - all OCUPOP.
Read More...

Garelick Manufacturing

You name it, OCUPOP and Garelick have done it. Strategy, Print, Web, Packaging. Product Design, Environments, Catalogs, Presentations - working together, growing together.
Read More...