Hawaii Human Resources

Founded by local entrepreneurs, HiHR set out to change the way Hawaii outsources. Going up against big-box competition with bloated, bundled service plans and inflated pricing schemes, HiHR takes a unique and transparent approach – offering each client a completely customized suite of services at absolutely no mark up. Providing premium customer service and expert advice at a fraction of their competitors’ costs, HiHR has quickly built a sterling reputation in the Hawaii business community. Integrity and professionalism are pervasive and HiHR – and Ocupop has been integral to this end – helping to develop brand strategy, assets and culture that are true to the core values that set the company and its founders apart.

Visit http://www.hihrhawaii.com for more.

Disciplines: Brand Strategy, Identity, Marketing & Advertising, Web Design, Interiors & Environments

HiHR

An extensible and impactful identity - steeped in Hawaiian heritage without being slathered in cliches. HiHR is Hawaiian, people! Two-sided business cards with logo pattern on back. This pattern was not only spec'd here and in countless other pieces of print collateral, but wallpaper, beanbags and shirts got similar treatment as well. Two-sided stationery with logo pattern on back. This pattern was not only spec'd here and in countless other pieces of print collateral, but wallpaper, beanbags and shirts got similar treatment as well. Envelopes and all-over-print pocket folders. Magazine Advertisement detail. Magazine Ad Samples. Taglines - Focus on Your Business - We've Got Your Back (office) ...and... Make Business Fun Again. We'll Take Care of the Details. Market-specific print collateral - Construction. Tagline - Your Business is Highly Unique, We Tailor HR Services to Suit. Market-specific print collateral - Dentists. Tagline - Remember Why You Went to Dental School? We're Willing to Bet it Wasn't in Hopes of Spending Your Aloha Fridays Processing Payroll. Yes, those are recycling and garbage bins - this office space is FULLY branded. Ocupop assisted with space planning, furnishings, artwork, signage and even designed dozen or so custom white boards for use throughout the space - the highlight being the round-robin ping pong scoreboard. Though decidedly less sexy than garbage can art, Ocupop also consulted on creating a new breed of employment forms - usable, efficient and, dare we say, fun? Probably not fun, but refreshing to say the least.



HiHR Identity

Competing against established big-box firms, HiHR exudes integrity and transparency. Community focused and personally accountable, the founders needed an identity that immediately instilled the confidence and respect this young brand deserved. Spending multiple afternoons at different Oahu museums, Ocupop researched Hawaiian symbolism. Looking for visual cues beyond the cliche rainbow or wave, this identity needed to convey an authenticity that leveraged Hawaii's heritage with reverence. Every Hawaii business is unique. From tourism to health care to construction, HiHR recognizes the individuality of each client and builds custom solutions ideal for each. With individual attention and dedicated customer service, HiHR assembles a suite of services absolutely perfect for each and every client. The Hawaiians used the entire Hala tree in a variety of ways. The leaves were woven into hats, mats, and roofing materials. The segments of the fruit were used as paint brushes and for food. Leis have been made with the sections of the fruit and the wood of the tree has been used to create water pipes, posts and calabashes. The pollen of the sweet smelling male Hala flower was used to preserve feathers and leis. Strengths - Iconic, Clean, Corporate, Refined, Organic. Criticism - Obtuse symbolism, too tech, Hawaiian heritage too abstract, resolves poorly at smaller sizes, lacks human element The Hawaiian male nobility wore feather cloaks and capes for ceremonies and battle. They consisted of olona (Touchardia latifolia) fibre netting made in straight rows, with pieces joined and cut to form the desired shape. An excercise in precision and dedication, tiny bundles of feathers were attached to the netting in overlapping rows starting at the lower edge. Strengths - Hawaiian, Impactful, Memorable, Honorable, Elegant. Criticism - Lacks human element, perhaps too abstract, aesthetic reads slightly more asian than classically Hawaiian. Strengths - Hawaiian, Impactful, Memorable, Honorable, Flexible, Modern, Dynamic, Corporate, Refined, Teamwork. Criticism - A bit too playful, not established, still slightly tech leaning. Bringing elements of their Polynesian heritage to the American quilt, 19th-century Hawaiian women created a distinctive and beautiful art form that is still actively practiced. Decidedly Hawaiian, this fusion of style and construction is unique the world over. Speaking to themes of communication, family, commerce and spirituality, these quilts endure as vital and acurate depictions of Hawaiian culture and modern society. Iconic, Classy, Corporate, Refined, Hawaiian, Established - the new HiHR identity is born. Iconic, Classy, Corporate, Refined, Hawaiian, Established - the new HiHR identity is born.