Garelick

Garelick Manufacturing has been producing premium marine accessories for over fifty years. From boarding ladders to upholstered seating to marine hardware, Garelick outfits the world’s best boats.

Garelick MFG is a company founded on principles of integrity and relentless innovation. We are proud to contribute to such a genuinely premium brand.

Visit http://garelick.com for more.

Disciplines: Brand Strategy, Marketing & Advertising, Web Design, Creative Knick-Knackery

Garelick

A company with over fifty years of sucessuful business history is bound to build some serious traditions...some good, some bad. After years upon years of updating the same general catalog layout to the point of morbid obesity, Garelick brought us in. Ocupop helped to develop an entirely new system, giving customers, vendors and employees a fresh, cohesive look at the incredible breadth of products this family-owned company produces. The new system has been deployed throughout the companies collateral offerings, from CD's as pictured here, to Sales training DVD's, business cards, packaging and trade show signage...it all makes sense and communicates a consistent message of quality, tradition and innovation. The new system has been deployed throughout the companies collateral offerings, from CD's as pictured here, to Sales training DVD's, business cards, packaging and trade show signage...it all makes sense and communicates a consistent message of quality, tradition and innovation. Sales tools evolve to both educate internal and external sales forces as well as provide ammunition to go out and SELL. Dozens of Ads run in everything from major boating magazines like 'Motor Boating' and 'Southern Boating' to Trade publications. Dozens of Ads run in everything from major boating magazines like 'Motor Boating' and 'Southern Boating' to Trade publications. Package artwork - everything from printed cardboard to clamshells to wraps and labels. PowerPoint presentations developed for Trade shows, Sales Meetings, Lectures, etc... PowerPoint presentations developed for Trade shows, Sales Meetings, Lectures, etc... PowerPoint presentations developed for Trade shows, Sales Meetings, Lectures, etc... Though less than glamorous, the warning labels are certainly fun...something oddly artful about repeated decapitation warnings. Ocupop's dirty little secret...we know product design too! Pictured here are two revolutionary systems designed for Garelick. Selected for both an NMMA Innovation Award and Motor Boating Magazine Best of the Year. Industrial design, Solid Modelling and product graphics. Another award-winning product - Quick Release marine table and chair hardware. Industrial Design, Design for Manufacture, and Injection Molding Design.