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Brand Strategy

Everyone and their ideated, synergistic brother keeps throwing the B-word around, and though we are certainly NOT an ad agency or a marketing firm, it is starting to make us a little crazy. A Brand is not a logo, it is not something you make in the computer, it is a cohesive corporate experience; a holistic collaboration of colors, logos, commercials, benefits packages and CEO hairpieces. From the employees to the customers, a brand is, at its best, a distinct, cohesive, and resonant voice.

So while we are not a dyed-in-the-wool branding agency, we routinely find ourselves in a position to offer valuable strategy and direction for clients of all varieties. From message strategy and positioning for start-ups and mom and pops, to audits, protocol, and implementation for established corporations, Ocupop has the acumen and experience to foster responsible brand stewardship far and wide.

Case Studies in Brand Strategy

Hawaii Human Resources

Hawaii Human Resources

In just over a year, Ocupop and HiHR have created one of the most recognized and respected brands in Hawaii. Acting as a trusted partner and marketing steward Ocupop has shaped the company’s look and message.
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Eric Melzer Photography

Eric Melzer Photography

A man of a million ideas, Eric has leaned on Ocupop as a sounding board, collaborator and critic.
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Fox Tax Service

Fox Tax Service

Boutique brand gone wild! From books to websites to broadcast and print advertising, concerts, art shows and block parties, it is hard to stay focused on your core brand values – much less communicate them effectively!
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Garelick Manufacturing

Garelick Manufacturing

A family-owned corporation with over 50 years of tradition in the recreational marine industry, this long-time client is a perfect example of Ocupop’s ability to focus a brand and execute cohesive communication across hundreds of products and dozens of mediums..
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Aloha on Rails

Aloha on Rails

As the platinum sponsor of this international software event, Ocupop provided the collateral and message that lured 300 engineers and tech entrepreneurs to paradise.
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IRIS Fine Yarns

IRIS Fine Yarns

An aggressive (and successful) small business, Iris is a model of the modern boutique brand. Leaning on trusted external resources for everything that falls out of their areas of expertise has allowed the Iris team to focus squarely on their core customers while maximizing return and minimizing waste. Working within clearly defined budgets, Ocupop has played a key role – providing efficient and affordable direction and support from acquisition through expansion and beyond.
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Midwest Represent

Midwest Represent

Though we’re all grow’d up now, Ocupop has roots deeper than most in the Action Sports world – with almost 20 years working in and around the skate and snow industries, Ocupop provides an informed eye and expert ear to the MWR crew as they market and sell the Burton brands throughout the Midwest.
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Trek Travel

Trek Travel

From facilitating trans-continental brainstorming sessions to distilling core brand values and message strategy, Ocupop has proven time and again to be a flexible, objective and candid resource for this remarkable group of adventurers
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