We are feeling great about our panel submissions for this year’s SXSW Eco conference. It’s happening this October in Austin. Help us share our take on Sustainable Content Strategy and Changing the World by voting for our proposed sessions!
Hurry…voting ends May 24th.
Step 1: Register and Vote Here! (it’s quick and painless, we promise)
Step 2: Search for “Ocupop” and give our sessions a thumbs up! Detailed proposals and direct links are listed below to make voting even easier.
Step 3: That’s it. Yes, that’s it!
When you are looking to change the world, the last thing you feel like you should do is wait. It goes against every fiber of your being – every day new ideas, new connections, new problems drive you into action and propel you to shout your message as loudly as you can.
Though this compulsion to broadcast your cause (or product) is obviously vital to success, too often organizations jump the gun with their launch. Non-profits, startups, consultancies, and individuals all continually push their message long before they have taken the time to fully evolve their brand and establish the assets key to fostering success. Countless ‘launch’ campaigns waste thousands of dollars and months of valuable time by focusing on ‘making a splash’ instead staying focused on making a lasting impact.
In this talk, Michael Nieling, Creative Director of Ocupop, will describe how restraint and a dose of careful planning can help position your launch to not only raise eyebrows but to actually change the world.
Your organization needs to be talking about what you’re doing, staying in the global and national conversation of current issues, and engaging your audience on a daily, sometimes hourly, basis. That means engaging on Twitter, Facebook, on your blog, and beyond. How do you make that work? The key is to make sure your organization has a dedicated content strategy—writers, reviewers, researchers, and leadership with clearly defined roles and schedules for making sure your message goes out on time, on-message, and on top of the viral media pile. We’ll share our success story with a nationally recognized sustainability organization, Sustainable America, and share with you the tool set and protocols we use to make it happen.
Thank you for voting!!