Drawing inspiration from old handbooks, log books (including, literally, an old lumber mill ledger full of logs) and birdwatching field guides we set out to craft the modern equivalent: a portable, pocketable go-to web app about all things web app. It would be a play within a play (within a play, at times, with the Case Studies), but who could lead us appward, to the convergent future of web development? There’s only one man for that job: Bert Appward.
Crafting the fictional persona of Bert Appward around the Guide helped shape the tone of the copy and visuals, and allowed a freedom of humor and form that might not otherwise have existed. The basic visual identity evolved from core tenets of Bert’s beliefs: academia, navigation, aspiration and convergence. A compass and overlapping circles grace the Guide’s cover, and interior pages are highlighted with the crossed quills of the Appward Academy crest. A simple, flexible, vibrant schoolbook illustration scheme highlights key concepts within the information rich content.
The Guide itself features numerous internal and external examples of web application development in both theory and practice. For the Case Study chapter we offered our own take on four different industries who could benefit from robust web apps, and took them step-by-step from concept through wireframe, interface design and user experience interaction.
The result is a fun, engaging piece that reflects the convergent direction of the modern web, all wrapped up in a well-worn pixelbound binding. Appward, to the Future!
Visit http://www.html5rocks.com/webappfieldguide/toc/index/ for more.